Détails de L'Emploi
Expérience 2 Ans
Sexe Les Deux
Qualifications Bac +2 et équivalent
Type de Contrat CDI
Description du Poste
La Société BREITLING recherche un (e) Salesforce CRM Technical Manager
Le poste est basé à Zurich, Switzerland
This position would report into the Breitling Customer Solutions Manager and will mainly provide a high level of expertise (design & realization, project management, support & maintenance) in the area of CRM, Clienteling, Customer Service and Campaign Management.
Leads the ideation, technical development, and launch of any CRM, Clienteling, Customer Service and Campaign Management. Solutions design, development, implementation and operationsWork closely with the Marketing, Sales and Customer Service teams to refine prioritiesAnalysis of requirements and objectives. Gap assessment of the current solutions/platforms. Action plan and data migrationBuild and run the technical side of the CRM and Clienteling Platforms leveraging existing and new partner agencies, both for solution development, integration and data/analyticsProvide the relevant technical and operational supportSupport CRM and Clienteling project implementation, rollouts, change requests and release managementProvide system architecture/integration/system-process evaluation and support to CRM, Clienteling and Campaign ManagementLead the technical teams on how to optimize and deliver CRM, Clienteling, marketing automation and campaign management in order to achieve the maximum benefits and return on investment. You will champion Salesforce Sales Cloud, delivering training, providing governance, developing the marketing automation platform to fulfil cross channel communications and applying best practiceRecommend and negotiate a consistent technical architecture and platform enhancementsBring the best technology capabilities and solutions into the Breitling landscape, with an emphasis on speed, agility and benefitSupport and deploy system enhancements, change approval and implementation of system changes. Provide technical and system service operation input to project team on new solution implementation
University degree in Information System (Business Administration, Information Technologies is a plus)Minimum 8 years of successful implementation experience in a similar role in the retail industryExposure to international and complex projects ideally in the luxury/watches industryProven working experience with CRM and Clienteling platforms. Experience with Salesforce Sales and Marketing CloudProven capability to drive a dynamic portfolio of initiatives, at a global scaleTechnically highly skilled: PIM/DAM, CMS, OMS, platforms, programming languages, architectures, hosting, CDN, availability and performance, security and product management (Agile)Understanding of digital marketing metrics, marketing channel management, principally emailExperience of initiating and executing projects and campaigns through a customer first strategyUnderstanding of customer segmentation, customer data and 3rd party enrichment techniquesProven exposure to international customer reality, ranging from USA local clientele to the Chinese travelersProven capability in driving a portfolio of agencies, local and globalFluent English and FrenchGood interpersonal and communications skills, ability to challenge business users in a positive manner on their requirements and propose alternative solutionsTeam-player, capable to work in a relatively small team, with great exposure to the senior management
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